According to it, Fujifilm digital cameras possess a sensor with a characteristic, very particular way of rendering colors (supposedly producing very pleasing skin tones). Nikons are also credited with having sensors "tuned" for reds (and so, skin colors). To put it bluntly, like a fellow photographer once mentioned, this myth would like to have us believe each Fujifilm camera is sprinkled with magic, "skin tone" dust before leaving the factory :)
Well, let's put things in perspective, shall we?
The truth is, that digital cameras do have sensors that, due to their individual design, could be more sensitive toward a specific color, less noisy in, say, the blue channel, or with better dynamic range compared to an other sensor. But to claim that you will get "Olympus colors" (whatever that means) with an Olympus - and only with an Olympus - is simply not true! In fact, it is entirely misleading.
|The myth would have us believe that the colors you get depend on the camera you use|
The image above (which is clearly enough manipulated with Color Balance in Photoshop) is an exaggerated and tongue-in-cheek attempt to show the fallacy of this myth. (While we're at it, I recommend you read my article on photography and reality). Digital technology allows us to manipulate colors and tonality to significant degrees (whether in post-production, that is with software, or even in-camera, using the camera settings). How on earth can one talk of "Nikon colors" or "Fuji colors", when you can change Hue, Saturation, Color Space, Brightness, and Contrast already in-camera?!
In conclusion, and in a nutshell:
- Each digital camera, having its own sensor and processing engine, tends to have certain characteristics, such as lower latitude in dynamic range, or more vibrant red colors
- The "Neutral" (or "Vivid"; or "Soft") image setting of a Nikon could be different than that of a Canon. It could also be different when comparing one Nikon model with another.
- These small differences are negligible (and in the vast majority of cases, virtually imperceptible)
- In any case, it is trivial to edit an image so that its color/tonality matches that of another.